Your Pickleball Club
Deserves a Queen.
I build, manage, and optimize the programming that turns your club into the place everyone wants to play.
What I Do
Royal Treatment for Your Club's Programming
Pickleball Programming
Stop guessing. I take over your entire program — open plays, clinics, leagues, tournaments, and everything in between. Every event is set up, optimized, and continuously tuned inside your booking software so it actually matches what your players want.
No more staff members "figuring it out." You get an expert who lives and breathes pickleball programming, analyzing your market and adjusting in real time so your courts stay packed and your members stay happy.
Clinic Scheduling & Coach Management
I manage every pickleball coach across every club I work with — onboarding, availability tracking, preferences, assignments, and all the communication that keeps things running smoothly.
- Intro to Pickleball Clinics
- Path to Intermediate Series
- Drill & Play Sessions
- Cardio Pickleball
- And whatever your club needs next
The right coaches in the right clinics at the right times — all managed inside your booking software so you never have to think about it.
Trusted By
Clubs That Chose the Crown
Why The Program Queen?
Because Your Program Should Run Like Royalty
Expert-Level Optimization
Your programming isn't a side project for me — it's my entire kingdom. Every open play, every clinic, every league is data-informed and player-tested.
Market-Specific Strategy
What works in Miami won't work in Minneapolis. I study your market, your members, and your competition — then build a program that wins in your backyard.
Free Up Your Team
Your staff should be running your club — not struggling with spreadsheets and software. Hand the programming to me and watch your team breathe again.
End-to-End Management
From coach onboarding to booking software to schedule optimization — I manage the entire operation. One queen, zero gaps, complete peace of mind.
Meet the Queen
The Player. The Coach. The Strategist.
Sophia Haleas
I didn't just wake up one day and decide to run pickleball programs. I was built for this.
I've competed at the highest levels, coached hundreds of players, and managed programs across multiple clubs. When I build your program, it's backed by real playing experience, coaching expertise, and a deep understanding of what makes players come back.
Off the court, I'm married to Chase Wicklund, founder of StackEleven Marketing — and yes, we're a power couple. I'm also a proud dog mom to Chai, my cockapoo, who serves as the unofficial royal mascot of The Program Queen.
The Royal Consultation
One Hour. Total Clarity. $200.
This isn't just a meeting — it's a strategy session with the best in the business. In 60 minutes, I'll assess your current programming, identify what's bleeding money, and give you a concrete roadmap to a program your players will love.
Pay
Secure your consultation with a simple, secure Stripe payment. Your spot isn't held until it's paid — queens don't do "pencil me in."
Book Your Time
After payment, you'll pick the perfect time slot and fill out a quick intake form so I come prepared to slay.
We Talk
One hour of focused, expert-level strategy tailored to your club. You'll leave with a clear plan and the confidence to execute it.
Ready to Level Up Your Program?
Invest $200 in one hour that could transform your entire operation.
After payment, you'll be redirected to book your time slot and fill out a brief intake form.
Not Sure Yet? Let's Talk.
No pressure, no pitch, no invoice. Book a free discovery call and let's figure out if we're a fit. I'll ask about your club, you'll ask about my process, and we'll both know within 15 minutes if this is meant to be.
Book a Free Discovery Call